From $65M to $100M: Scaling CPG Sales & Operations Across 13 Hires
From $65M to $100M — Scaling Sales & Operations Across 13 Strategic Hires
Over a two-year partnership with a fast-growing CPG brand, Bespoke Placement Group built the sales and operations infrastructure behind a $35M revenue leap — placing 13 professionals across national sales leadership, regional management, and key operations functions.
Growth Is Only Sustainable
If the Team Can Support It
The company's rapid expansion created an urgent, sustained hiring need across both sales and operations simultaneously — 13 roles over two years, each critical to fuelling the next stage of scale.
Generic sales or ops experience was not sufficient. Every hire needed deep familiarity with the CPG landscape — its margin dynamics, retail partner expectations, and supply chain realities.
Several sales roles required candidates with existing, active buyer relationships at club stores (Costco, Sam's Club) and natural retailers (Whole Foods, Sprouts). A strong resume was not enough — we had to validate who they actually knew.
Hiring across sales and operations simultaneously — from Director of National Sales to Director of Procurement — required a partner who could recruit across very different functional disciplines without losing quality on either side.
A Dedicated Talent Partner,
Not Just a Recruiter
We functioned as a dedicated talent partner for the duration of the engagement — not just filling requisitions, but helping the client think through the sequencing of hires and the profiles that would unlock the next stage of growth. On the sales side, our sourcing went beyond LinkedIn searches: we mapped candidate networks, conducted relationship audits, and verified the actual depth of buyer connections at target retail partners before presenting anyone to the client.
For channel-specific sales roles, we developed a structured vetting process to qualify each candidate's buyer relationships — identifying who they knew, how those relationships were built, and what they had actually delivered through them.
Rather than casting a wide net, we sourced from within the CPG ecosystem — targeting professionals at comparable brands with the right channel exposure, ensuring cultural and commercial fit from the outset.
Sales and operations searches ran in parallel without compromising depth on either track. Leadership roles were recruited with the same rigour as individual contributor hires across both functions.
By maintaining continuity across two years and 13 hires, we developed deep institutional knowledge of the client's culture and trajectory — allowing us to get ahead of hiring requirements rather than react to them.
$35M in Growth.
Built Hire by Hire.
"We don't just place people. We build the teams that build the business."
Growing from $65M to $100M is not just a sales problem — it is an organisational design problem. You need the right leaders to open new channels, the right operators to fulfil what you sell, and a recruiting partner who understands both. This engagement demonstrates Bespoke Placement Group's ability to serve as a true long-term talent partner — one who vets beyond the resume, validates the relationships that actually move revenue, and delivers consistently across functions and over time.
